About Ask Adrian

Meet the team

I lead every Ask Adrian engagement and stay your main point of contact throughout. Our team includes qualified, experienced specialists, and we draw on a wider network when a project calls for expertise in a particular industry or field. We put together the team based on how your business works and what you need help with.

For example, an accounting specialist can help you understand what your management accounts say about business performance, while a software product specialist can help define what a new system needs to do before you invest in it. Before work begins, we’ll agree with you on who’s involved, what each person will deliver, and what the engagement will cost.

Principal advisor

Adrian Jin

Adrian helps clients develop and implement growth and commercialisation strategies, build partnerships, and improve how their businesses operate. His work includes reviewing operations, improving processes, strengthening management reporting, and planning technology investments. He leads each engagement and remains your main point of contact throughout.

Project specialists

Expertise for the work

Depending on the project, specialists can help interpret management accounts, define software requirements, or review workflows. We agree who will do the work and what it will cost before the engagement begins.

Our team’s experience

Experience built at

Companies we’ve worked at

  • HP
  • Lenovo
  • Microsoft
  • Ogilvy
  • Cisco
  • UBS

What makes Ask Adrian different

At a glanceAsk AdrianLarge consulting firms
Who it’s built forEstablished SMEs that need help moving a specific growth or operations priority forward.Organisations that need the capacity to coordinate complex work across functions, business units, or markets.
Who you work withAdrian leads the engagement and stays your main point of contact. He brings in panel specialists for defined parts of the work where their experience is relevant.Teams can draw on multiple industry practices and specialist groups, with staffing shaped by the scale and scope of the programme.
How the work startsA fixed-fee review gives you a diagnosis and a 30-day action plan. If the problem is already clear, you can start with a focused sprint.An engagement can start with a strategic assessment or a programme that spans several teams or business units.
What implementation looks likeIn a sprint, we build and test one agreed improvement with your team, such as a reporting template or revised approval process.Implementation can span several workstreams, such as redesigning processes, introducing technology, and coordinating rollout across locations.
What your team takes forwardYou get practical tools, clear ownership, and agreed measures so your team can keep the change working. Ongoing advisory is available if you want regular support.Larger programmes can include organisation-wide rollout plans, governance, and training to support adoption across teams.

Ask Adrian is a fit when you have a priority that keeps coming up but hasn’t moved forward. We help you work out what’s holding it back, decide what to change first, and put the agreed improvement into practice with your team.

Our specialist panel

Ask Adrian brings together experienced operators who have led teams, launched products, and delivered measurable improvements in their fields. Their track records include leading regional marketing teams for global businesses, earning international recognition for industrial design, and taking hardware products from prototype to mass production while improving quality and reducing costs.

We bring that experience to your business when the work calls for it. Whether you’re bringing a product to market, improving how you track performance, or deciding whether a new system is worth the investment, Adrian brings in specialists who have tackled similar challenges firsthand. I lead the engagement and stay your main point of contact throughout.

Brand strategy and commercial marketing

Our panel brings more than a decade of experience in brand building, product marketing, and communications across technology and education. We can help you sharpen how you present an offer, plan campaigns across channels, and decide what to measure to see whether those campaigns are working.

Digital transformation and marketing

Our panel includes experience leading regional marketing and digital innovation across global businesses and agency teams, alongside teaching and research in digital transformation. We can help you identify where digital tools, automation, or AI could improve a workflow or customer experience, then prioritise what to test before you invest.

Finance and software product management

Our panel combines professional accounting experience with software product management. That combination is useful when you need to understand what your management accounts are telling you, improve how you track business performance, or turn an operational problem into clear software requirements.

Industrial design and product concepts

Our panel brings industrial design experience in consumer electronics, including concept development for products used at home and at work. We can help you translate customer needs into a product brief, explore how the product should look and work, and refine the concept before committing to engineering and production.

Engineering, sourcing, and manufacturing

Our panel has led hardware programmes from prototype and pilot builds through testing, supplier qualification, and production ramp-up. We can help you assess whether a design is practical to manufacture, identify sourcing and quality risks, and coordinate the steps needed to move a physical product into production.

Explore services & pricing